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In a question of only fifteen years, Asian cuisine has gone from as being a niche food obsession to one of the most popular around the world. Global sales at Asian fast food restaurants have become by nearly 500 percent since 1999, the quickest growth noticed in any fast food category all over the world, according to data from market research firm Euromonitor. Fast food here is described as any restaurant that gets less than half its sales from sit-down meals.

Asian food has grown by roughly exactly the same amount because the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food offers quite a bit concerning both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has grown a lot more than ten fold since 2000, and also in Vietnam, Thailand and Malaysia.

But Asian food also has taken advantage of the emigration of 打酱油 other regions of the world, where people then fall in love with cuisines they might not have access to encountered otherwise. The United States, where the number of Asian immigrants has expanded immensely, could very well be the very best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for that matter).

“They’re trying to find bolder and spicier flavors, as well as something different,” Darren Tristano, executive v . p . of Technomic, a cafe or restaurant-research firm, told QSR Magazine.

Sales at Asian fast food restaurants have become by 135 percent since 1999, well outpacing the growth observed in some other segment. Asian food specifically is exclusive because the vast majority of fast food restaurants that serve cuisine from the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, just about 10 % of sales at Asian fast food restaurants result from chains. The other 90 percent (which is a lot more than $135 billion annually)arises from mom and pop restaurants.

In the United States, the history is a bit different, but no less striking. Roughly one half of all sales at Asian fast food restaurants has come from chains in 2014. The viability of the model points to a certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales this past year, have proven that there’s a mass market fascination with Chinese food. Even Chipotle has responded towards the demand with Shophouse, a quick casual Thai noodle restaurant.

Asian food is really coveted today that even restaurants that are focused on cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You can find currently at least 550 items sold at fast food restaurants around america with either Asian names or perhaps an overt Asian influence, in accordance with market research firm Mintel. Exhibit A: Teriyaki burgers, which can now, by the way, be found at Carl Jr.’s.